If you can help a client, but they cannot afford you…then you are not a good fit for each other. You have a minimum level of engagement (MLE) to maintain so your business can operate.

How you can still help them is to recommend them to another vendor, or give them other suggestions on how they can improve their current situation, so that they can eventually afford you.

However, if you’re feeling super nice, and don’t care about the toll it’s going taking on your business’ health, then feel free to do them a favor.

Creative Director at Blind. Educator at The Futur. International Speaker. matthewencina.com

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